[sca-comments] Event Trends For 2021

Event Managers Updates event-manager-updates at allevents.in
Sat Dec 19 04:28:23 CST 2020



Hope you are doing well :) 

This year has brought drastic changes in the event industry. Some have
benefited event creators, and some have also worsened situations. But
there are some trends which 2020 brought in the event industry, that
will stay in 2021 too.

Being an event creator, following these trends is either compulsory or
essential for the growth of event business.


Offline event hosting got stagnant because of safety reasons. Virtual
and Hybrid events became a trend which in turn, became an opportunity
for monetizing events with minimum cost and without thinking about

In 2021, these formats of events will be carried. Event organizers
should focus on creating virtual or hybrid events and cater to the
global audience.

Things to consider:


Event creators should try to engage their audience more and more to
the events. Also, try to make the event relevant to the audience who
connected through live-streams. 	* Venues should get prepared for
hosting hybrid events.


Event creators can monetize live-stream. While selecting a platform
for the same, you need to check the following points:

1. Cost of the platform

2. User-friendliness 

3. Content safety

4. Ease of hosting events

Look how to monetize live-streams cost-effectively ➡

2. The trend of learning online

With 2020, people got habituated with learning online and also got
comfortable with the same. 

For event creators hosting workshops, that was a challenge, but
improvement in event technology has made it easier. Event creators are
now converting all their offline workshops into an online format with
high quality pre-recorded videos and creating a lifetime revenue
opportunity by monetizing these workshops. For the audience also, it
has been very convenient to learn from recorded videos because of
quality and anytime access.

2021 will be the opportunity for these organizers to invest more time
in producing more such workshop content and generate revenue for a

A way to monetize recorded events ➡


In 2021, the whole event ticketing, payment & check-in process will go
contactless. The method of getting offline registrations with
ticketing booths and cash payment has been obsolete either due to
safety reasons or convenience.

Changes you need to make:


Online ticketing with website or app

Online payment

Use of digital tickets

Check-in with QR scanner

The digital event invites via email or social media.

Shifting to a contactless method completely is a trend and far more
convenient than running an offline ticketing booth at a venue and
taking registration with pen-paper.

2021 is the year to go completely digital with your event operations.
There are various event platforms that can make your job easy, and
make it convenient for your audience too. Eventbrite is one of the
most popular options however here you can explore a better alternative
to Eventbrite
to increase your profits!


The use of online platforms and social media has increased with
lockdown scenarios. And that has become a habit of the individual.
Online marketing has also become more effective than traditional
marketing for your events.

Things to consider:


Targeting the right audience

Choosing the right platform

Appealing communication


Most importantly, Return on investment

Event creators need to start with their online marketing to get a
benefit over the competition.

Maximize your event marketing ROI of your event marketing budget ➡


Safety has become one of the most important concerns after this
pandemic. While hosting offline events, you need to make sure that you
and your audience stay safe.

For Safety check, there are two things to follow:


Health-check booth, safety arrangements and social distancing at the

Spreading awareness through event description, instruction on ticket
and questions in the ticket booking form.

6. Venue safety 

For offline events, venue safety is an important aspect for your
audience as well as organizers. It is important to follow government
guidelines while hosting the offline event.

Things to consider:


Events with a large audience are shifting in an open space where
social distancing can be maintained.

Venue sanitization

Health check-up booth should be there at the venue.

Check-in through an online event management app and QR scanner.

Seating arrangement with social distancing

Awareness posters at the venue.


With the drastic changes in the event industry, many event creators
faced a problem. So, sustainable growth became important. 

For sustainable growth, event creators need a community who always
look up to their events and also truly interested in learning and
engaging with the event.



Event organizers should focus on hosting frequent events around one
specific category or topic.

Collect & maintain all the participants’ data on a central

Make it easy for your audience to subscribe to your event updates &
keep the community engaged with your brand by sending regular event

Collect post-event feedback and make consistent improvements to your

Engage with your audience regularly to understand their taste and
interest and keep surprising them with the new events that they would
not want to miss.


Look for a platform where you can create an online presence of your
brand, showcase all your upcoming events at one place, make them easy
to discover & share, manage online registrations & payments, let
people subscribe to your future event updates and track everything in
real time. 


Hetal from AllEvents.in

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